Problem.

Today's solutions for monetizing discretionary inventory are little more than re-purposed premium inventory management tools.

Solution.

We offer two unique solutions to help manage and monetize your discretionary inventory.

• Atlas Network Control Panel - for mid-sized and large Publishers who use Atlas AdManager and wholesale their discretionary inventory to ad networks.
  
• Atlas AdMarket - for large Publishers with one billion+ impressions per month who have their own sales team.

Atlas Network Control Panel

Stop sweating for every penny earned from discretionary inventory. Automate ad network management and increase profitability with Atlas Network Control Panel.

Instead of managing one network at a time with grueling back and forth negotiation, operational burdens, and manual management of remnant deals, the Network Control Panel lets you control and optimize inventory with multiple ad networks.

The Network Control Panel allows you to:

• Easily manage and optimize your ad networks
• Save time by eliminating complicated trafficking
• Automate reporting and discrepancy analysis with networks.

Atlas AdMarket

AdMarket is a marketplace that offers you complete control over your unsold discretionary inventory. As a large publisher, you have the volume of inventory and sales representatives that allows you to create your own self-service marketplace for advertisers and networks, bidding for inventory side-by-side.

Atlas AdMarket gives you a competitve edge by offering:

• Superior Yield Management
  Our adserving and optimization system is designed exclusively for discretionary inventory to give you the best results.
  
• Powerful Negotiation Tools
  Industry-leading negotiation platform adds long-term value beyond immediate optimization lift.
  
• Rapid Setup with Atlas Advertiser Suite clients
  Full integration with Atlas Advertiser Suite data and advertiser tags allows easy performance tracking and a wealth of available targeting data.
  
• Managed Marketplace
  Keeps you (the Publisher) in control and supports your premium inventory business.
  

Want to learn more? Download the Atlas Discretionary Inventory Solutions fact sheet. 

For more information on AdMarket or Network Control Panel, please contact us.