Advanced ad management and ad delivery for now. For the future. For Publishers.
Digital advertising isn't slowing down anytime soon, and neither should you.
Stop waiting for reporting; get campaign data and make optimization updates in real-time. Discover trends and accurately forecast your inventory at the speed of light. Target your audience with atom-splitting precision. Serve any ad on any channel anywhere.
Atlas AdManager maximizes your advertising revenue on existing digital platforms, and those that haven't even been imagined yet.
Control freak? Perfectionist? We understand.
More revenue. Less unsold inventory.
More targeting capabilities. Less mystery about inventory management.
Fast ad delivery. Even faster reporting.
You've got critical business needs, and you want the power to make the most of CPM, ROI and any other acronyms you care about.
Atlas AdManager responds by providing:
- Smart prioritization for guaranteed inventory
- Real-time inventory forecasting
- Precision targeting
- Speedy reporting
- Advanced frequency capping
- Enhanced action tracking
In addition, AdManager allows you to serve ads more frequently where they are performing well, or prevent them from serving at all on under-performing areas.
We know your business is not just about inventory management; revenue management is critical. With AdManager, the two work beautifully together. Getting the best insight into your inventory empowers you to build packages that will increase your premium inventory value. Plain and simple, AdManager helps you make the best revenue decision for every ad request in a logical and sophisticated manner.
Blogs, podcasts, streaming, oh my!
To compete in the digital marketing place, Publishers have to stay on top of the latest digital format. Atlas AdManager helps you package, sell and manage inventory across channels and any digital, accountable media format.
From streaming audio and video to blogs to mobile to in-game to podcasts, we'll help you command premium ad traffic rates from your most sophisticated clients.
Atlas AdManager: just the facts
Atlas AdManager's flexible architecture provides innovative online ad management both as an outsourced solution (AdManager Hosted) and as a site-side solution (AdManager Licensed). Whether you want to use AdManager in-house, or rely on us for special services such as ad trafficking, Atlas AdManager offers a variety of modules. Pick and choose from the list of add-on modules below and start increasing performance.
- Behavioral Targeting Module
Delivers timely and precise promotions and content to interested prospects. Behavioral Targeting allows you to understand behavioral patterns, and capture data relevant to a visitor or audience segment.
With Behavioral Targeting you can:
- Extend premium inventory
- Sell behaviorally targeted inventory
- Deliver more relevant ads
- Increase ad performance
- GeoTargeting Module
Quickly and easily identify the specific geographic location of your visitors to offer advertisers high-value, targeted, geo-specific campaigns.
- Nearly two billion IP addresses
- Over 200 countries
- Ability to target city, state, zip code, country, area code, SIC code, bandwidth and latitude/longitude
- API Module
The easy and cost-effective way to integrate AdManager into your key business operations. Automatic importing and exporting of data eliminates the need for manual reformatting.
- Streamline operations
- Improve productivity
- Reduce operational costs
- Speed-up campaign turnaround
- Publisher Registration Module
To help streamline the distribution of information between Media Networks and Publishers, this front-end registration system provides an additional revenue model to the typical site-side approach, and eliminates the tedious and time consuming tasks of Publisher registration and management.
- Creates efficient workflow
- Feature-rich for Publishers and Media Networks
- Infinitely scalable
- Registration Module
This component allows AdManager to interface with an external database of known or volunteered information about specific users and use it to populate ad call tags for targeting. Ads can be targeted not only to the characteristics of the page, but to any known characteristics of individual users.
- Create highly targeted content and ads
- Efficient and effective registration data collection
- Capture relevant user data with a simple ID system
- Unique Visitor Module
Analyze unique visitor information more easily to determine how campaigns performed. With this module, reports can be generated to relay unique visitor statistics, including the number of unique visitors who saw or clicked on a specific campaign (for individual creative within each campaign) on any given day.
Network Control Panel Module
Automate ad network management tasks and increase profitability on your discretionary inventory with this module. Instead of managing one network at a time with grueling back and forth negotiation, operational burdens, and manual management of remnant deals, the Network Control Panel module lets you control and optimize multiple discretionary ad network deals.
Want to learn more? Download the Atlas AdManager fact sheet.
Want to learn how to tier your ad campaigns to maximize long-term revenue?
Download the Atlas AdManager Prioritized Ad Service fact sheet.
For more information on Atlas AdManager, please contact us.