After understanding the problems on your site through analysis, you can do sophisticated testing to see which combination of design changes are most likely to boost ROI. Atlas provides both multivariate and A/B testing solutions, depending on your goals. Here are the basics:
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Flexibility. We can test any kind of design variation, including changes to links, buttons, color schemes and backgrounds, form fields, text, and images.
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We help you set up the test. Don’t get sucked into the idea of testing everything all at once. You’ll be old and gray by the time you’re done. The success of your test depends on how well your experiment is set up. We’ll help you put together an appropriate test matrix that isolates the factors that create high conversion rates.
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Simple implementation. Our simple cut-and-paste tag is all you need. If you already have the Atlas tag implemented on your page, you’re good to go.
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Ongoing analysis. At the end of a testing project, we’ll present the results and findings to you. We’ll help you understand why you got these results and not some other type of results.
Want more comparisons of Atlas Site Optimization and other testing tools? Okay. Click here.
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