Better bid management
If you had unlimited time to design and execute on individual keyword strategies for each of your thousands of keywords, imagine the ROI you could achieve. Atlas Search puts you closer to that reality. You can use our bidding tools to:
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Automate sophisticated bidding strategies
- Use 20 different bidding rules
- Apply those rules to keywords either individually or in groups
- Ensure consistency across multiple engines, around the clock
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Maintain your desired ranking at the best possible price
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Avoid overpaying for your preferred position
In-depth reporting
With Atlas Search, you track which keywords and which engines are producing sales, and view the ROI you are achieving. Without this information, you’re just guessing at which terms actually drive results. Now, you’ll know how much and when to bid.
With Atlas Search reporting you can:
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Track ROI across all digital media types, including banners, rich media and video
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View conversions per keyword, per position, per search engine
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Understand
the impact of individual keywords on:
- Bringing in new visitors
- Generating the most orders
- Converting visitors to customers
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Determine ROI accurately
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Use flexible filtering and sorting to draw your conclusions
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View the results that matter to your audience—high-level campaign analysis to detailed transaction results
Download the complete
Atlas Search fact sheet.