The Atlas Custom Research Group provides Advanced Analytics that go beyond standard reporting capabilities.
These insightful reports draw on a depth of data and sophisticated analytical techniques that are unmatched by other ad-serving or third-party reporting companies. And they’re helping marketers leverage the power of their data to answer key strategic questions.
Do you have the answers?
Let us help you find the answers to important questions about your campaign performance. Here are just some of the custom research studies we can offer, whether you’re a marketer focused on branding, direct response, or both.
Contact us to learn more about these and other research initiatives.
| Questions we help clients answer… |
Atlas Custom Research study |
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Q: Where are my impressions and reach being delivered by DMA/IP? |
A:
Reach and Frequency by Geography
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Q: How deep are users who click on my ads getting into my site (i.e. how many page views are being generated by different site populations)? |
A:
Page Views Analysis
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| Q: How many users am I reaching across multiple channels, and what is the effect? |
A:
Cross-Channel Analysis
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Q: How many users are we reaching on multiple sites/placements? How is that impacting our overall reach or frequency? |
A:
Cross-Site Reach Duplication
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Q: How are my impressions and reach being delivered by daypart? |
A:
Daypart Analysis
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Q: How do leads convert into actual sales? Which sites’ populations provide incremental revenue from my call center sales efforts? |
A:
Offline Return on (Online) Investment
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Q: What percentage of the users who registered for a promotion actually became paying customers? |
A:
Promo to Conversion
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Q: How often do users visit my site before they purchase for the first time? |
A:
Repeat User / Customer
Analysis
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Q: What affinities exist between sections of my site? How can I identify cross-sell and up-sell opportunities? |
A:
Cross Action Tag Duplication
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Q: What is the best way to segment my audience and deliver personalized messages to them? |
A:
Personalization Test Design
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Q: What is the trade-off between frequency and conversion rates? Where is the rate of diminishing return? Where should I set my frequency caps? |
A:
Optimal Frequency
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Q: Which sites are delivering users who come back and buy again? How can I track post-conversion sales? |
A:
Repeat Purchase
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Q: What is the time period between the first click or views and conversions? |
A:
Time to Convert Analysis
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