You get: the power to run ad spots within streaming video content using dynamic ad insertion and advanced tracking technology, with easy access to pre-rolls, post-rolls and everything in between.
The power to manage your video campaigns alongside other media channels.
Now you can see “de-duplicated” conversions, and notice interactions between media channels. All this helps you make smart budget allocation decisions.
True 3rd-party ad serving.
Because Atlas hosts and serves ads, we can provide dynamic ad insertion and give you complete control of your campaign. You can optimize faster and smarter, and drive up your ROI.
Ability to create companion ads.
Atlas lets you create adjacent ads that reinforce your message and encourage viewers to stay tuned after your video ad has played. Using Atlas integrated tracking and reporting, you can measure the ROI of your video and its companion ads as a unit and make smarter optimization decisions.
Optimization of your campaign.
Atlas gets you the most from your media spend. Simple as that. And we can help you know how to optimize at every step–creative, site, placement etc.
Accurate metrics you can rely on.
Your confidence to buy more online media is built on rock solid data. Atlas is obsessed with providing accurate metrics you can rely on. Performance data for Atlas In-Stream Video is integrated with our other reports from search, rich media, and banners.
Scalability & reliability.
With thousands of servers around the globe, Atlas can deliver on even your most demanding campaigns.
Insulation from complexity (formats and bitrates, oh my!)
Know about the differences and idiosyncrasies of the different streaming video formats and players? Better question: why should you have to? Our tools do the heavy lifting (like encoding and transcoding--you know, digitizing and converting your tapes and video files) insuring that your asset is ready to go wherever it needs to be served, and letting you get back to doing what you're paid for: delivering results to your client.
Multi-media management.
In-stream video is one channel you can manage via Atlas, along with banners, rich media, search keywords, and video on demand.
