Our tools are great at planning, launching, analyzing and optimizing digital marketing campaigns (banner, search, rich media, landing pages and any combination thereof)—so you can spend more time on marketing strategies and less time on tedious execution.
But beyond our perception-shattering workflow and reporting tools (which you can read about here), how will using our tools expand your visibility into your market, simplify your life, and explode your ROI?
Unique marketing problems Atlas helps you solve… Okay, that’s a seven-part question. Here’s the seven-part answer.
1. The evils of conversion duplication.
That’s when you count conversions more than once, not on purpose. Bad, bad, bad. How bad can it be, you ask? Well, how bad is overpaying for performance media, or making wicked wrong choices about where to spend your marketing dollars–or both?
The solution: Atlas’ universal action tag de-duplicates conversions across ad networks, search campaigns, rich media campaigns—essentially across the universe. It can save you thousands. Or millions. Or even bazillions. See Monster.com’s case study.
2. Wasted impressions = wasted dollars.
Look us in the eye and tell us you know how many impressions are sent to each person. You don’t. And you’re thinking: “What can I do about it anyway?" So, an internet- obsessed caste of geeks is seeing my ad hundreds of times in the middle of the night and collectively eating up 40% of my media budget. That’s the cost of doing business, right?
That’s just wrong. Atlas offers campaign-wide frequency capping with a hot twist: we help you sell your wasted impressions to someone else, (reduce, reuse, recycle!) and you end up making money on what were worthless impressions to you.
3. Black box creative optimization.
Wait. Isn’t “black box” a good thing? You switch on your optimization tool and boom, it’s siesta time, right? Well, we hate to burst your bubble, but just because a high performance car can get to 100 mph in less than 6 seconds, doesn’t mean it’s taking you in the right direction. Without granular control of creative optimization decisions, you risk leaving money on the table or actively doing damage to your ROI.
Picture a whole new model of creative weighting that offers sophisticated statistical analysis at every level. Picture more dollars on your bottom line because you’re using accurate data with incredible methodology. Picture mixing in your particular talent and intuition and achieving even better numbers.
4. Complex, constantly changing media deals.
Tracking those %#$!@ costs. How many vendors do you know that can accurately reflect costs that arise from the sophisticated media deals that you negotiate (and re-negotiate)? And if your technology vendor can’t accurately tell you which buys and placements (especially the re-negotiated ones) are the most and least cost effective at driving new business, they’re not giving you the data you need to make accurate media optimization decisions. Oh yeah, and billing reconciliation is always a pain, too.
We do all of the above, with the sleekest, most sophisticated costing and flighting tools.
5. Good, accurate data is hard to come by.
Insights and optimization are even harder. Can you get reports on cross-site duplication, optimal frequency, daypart, time to convert, conversions by product type or profitability? Do you have experts who can add a deeper perspective to the significance of your data? Trustworthy data, access to it in a timely manner, and the ability to do custom analyses on it mean happy bosses, clients and/or teams.
How to get them? Atlas reporting gives you over 300 metrics to choose from, and a slick, wizard-based interface so you can generate custom formatted reports in minutes. You spend less time futzing with formats and more time gaining the insights that impress bosses and other influential people in your professional life.
6. Customize for every target, on every site, every time.
When it comes to re-targeting, you need to set up very specific segmentation schemes that are specific to your business.
Atlas’ customer targeting allows you to apply any logic you want--to any pool of user cookies. This means you serve up personalized, relevant ads to a precise segment. Integrate this with Atlas’ standard ad-serving technology, and you can use your existing creative, action tags and reports to get up and running quickly. You can do behavioral, demographic, geographic, technographic (e.g., browser and bandwidth) and/or test and control messaging with our tools.
7. Find your audience on more cost effective sites, using behavioral data.
You want to know where your customers and prospects are surfing. You want to find the sites that match the demographic of sites in your current media plan. If only you could just buy your audience--at a fraction of the CPM you are paying.
Atlas Site Finder lets you find the secret sites—the unknown gems that cost less, but share visitors with brand name target sites on your plan. Check out our fact sheet for more info on this kind of media planning.