Digital Marketing Simplified

With the Atlas Media Console, you can plan your media buys, negotiate and issue contracts electronically, upload and assign creative to placements for serving, perform quality assurance prior to launch, swap creative without involving publishers, and see impressions, clicks, conversions and more (whew!) all in a centralized, intuitive reporting system. You can continually optimize and improve your marketing efforts. You can knock off early. You can play frisbee with the pooch while it’s still light out. Life. Remember it?

Media Planning & Buying

Features: Site profile database, site finder, web RFP, media plan manager

• Find sites that match your demographic goals or creative capabilities
• Find other sites where your customers or prospects are surfing
• Buy media
  • create proposals
  • negotiate with publishers
  • send insertion orders (electronically)
  • sign insertion orders (electronically)
  • get stakeholders’ approval of proposed media plan
• Keep track of all your media plans in one location for future reference

Campaign Execution

Features: creative management system, trafficking tool, customer targeting

• Upload, store, and organize your creative assets
• Schedule creative delivery across your entire campaign
  • by time of day or week
  • by frequency per consumer
  • in a certain sequence (storyboard)
• Test creative effectiveness before launching your campaign
• Launch campaigns by sending tags to publishers (“trafficking”)
• Swap out creative and/or landing page destination without involving publishers
• Send specific messages to specific customer segments

Reporting, Analytics & Results

Features: reporting, custom template tool, integration with billing platforms

• Track views and related conversions across all channels (rich media, in-stream video, search, banner, other trackable media)
• Compile reports, even custom-formatted ones, quickly
• Work with billing systems (like Donovan) to quickly reconcile, generate or respond to invoices
• Make smart decisions about which media and creative best achieve your marketing goals based on:
  • accurate media and ad-serving costs
  • reach and frequency
  • conversions
  • revenues
  • product or service types
  • other custom metrics

Still need more info? We invite you to look at our Atlas Media Console fact sheet or contact us.

You might also peruse our customer stories to get a feel for the real world impact of our tools. And for more clues as to what makes our tools so refreshingly useful, click on Reasons to Like.