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We are pleased to offer a flexible, diverse collection of in-depth reports so you can tap into powerful metrics and optimize your media, creative and websites and make the smart marketing decisions you’ve been dreaming about.

Choose from among these nine analyses:

• Creative Optimization Advisor – Optimize the best creative for each placement.
• Advanced Reach & Frequency Reporting – Go beyond the standard reach and frequency reports and get granular, at the site, placement and creative level.
• Optimal Frequency Analysis – Pinpoint the frequency that delivers the highest conversion rate, target your most profitable frequency (highest yield).
• Time-to-Convert Analysis – Examine different conversion windows (time between the last click or impression and the conversion) to measure the impact on conversion results reported. 
• Daypart Analysis – Measure how impression delivery, clicks and conversion rates fluctuate throughout the day to help you make the most of your targeting efforts.
• Geographic Performance Analysis – Discover which regions receive the highest click-through rates and conversions, and compare your online impact with your offline marketing efforts.  Did a billboard campaign in Milan drive more traffic than your site?
• Campaign Builder – Identify overlap across channels, sites and placements in order to: analyze how sites contribute reach versus frequency, pinpoint buys that reach the highest number of converters beyond the last ad clicked, and view overlap between channels (e.g. search and display campaigns).
• Search & Display Synergy – Accurately measure how your display ads are boosting the success of your search campaigns. This custom analysis not only shows you the overlap between search and display, but also determines whether synergy occurs across channels and sites.
• Keyword Path – Uncover search behavior patterns to show which keywords drive prospects into and through your sales funnel (even if they don’t get credit for conversions),  which keywords are clicked most often in combination with others, and which paths are driving converters.

Want to learn more?  Download the Atlas Advanced Analytics fact sheet. 

Still need more information? Please contact us.