TheLadders.com Steps Up Digital Marketing Efforts with Atlas
Through partnership with Atlas, TheLadders.com will leverage the Atlas Suite to drive results and next stage of company’s success
NEW YORK and SEATTLE – April 4, 2005 - TheLadders.com, the world’s leading $100,000+ job Web site, today announced a partnership with Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), for campaign management, reporting and analysis, and integrated search marketing.
“Our goal with Atlas is two-fold,” said Alexandre Douzet, vice president operations and co-founder of TheLadders.com. “With the Atlas Suite we are looking to connect highly-qualified, active job applicants with the most $100,000+ positions available on the Web. In addition, Atlas and its powerful campaign management software enable us to go a step further by helping us understand the passive job seeker on the Internet.”
TheLadders.com will employ the Atlas Suite to plan and buy media, deliver effective online marketing campaigns, report meaningful results and build a profitable digital marketing business. In addition, TheLadders.com will also take advantage of Atlas Search, built from industry-leading paid search management and optimization tools, and integrated with the Atlas Suite, to track ROI results across all online media.
“TheLadders.com, in a short period of time, has experienced rapid growth and significant acceptance among both top-notch job seekers and recruiters,” said Ona Karasa, president of Atlas. “The selection of the Atlas Suite demonstrates their commitment to establishing relationships between these two audiences, and we look forward to driving results that will fuel the next stage of TheLadders.com’s success.”
About Atlas
Atlas (www.atlassolutions.com) is a marketing technology provider and creator of the Atlas Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas serves its clients from offices in Seattle, San Francisco, New York, and London, delivering the industry's most complete service and support. Atlas is an operating unit of aQuantive, Inc (NASDAQ: AQNT).
Atlas is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas cookie, go to: www.networkadvertising.org
About TheLadders.com
Based in New York, TheLadders.com, Inc. is a privately held company offering online job search services to the $100k+ employment market. The company operates specialized job search Web sites for sales, marketing, finance and HR, legal, tech and operations functions, produces a series of industry-specific, weekly e-newsletters, and maintains the world’s first customer service blog. The company also produces an electronic newsletter providing job market insights and data to executive recruiters. More information on the company can be found online at www.theladders.com