We provide digital media technologies for agencies, advertisers and publishers. Our solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and websites. Our solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, we help our clients achieve dramatic, measurable results.
Are you an agency type?
Then, you might be happy to discover tools and services that will a.) slash the costs of your campaign executions, and b.) provide critical data and insights you can use to make your clients happy. See what we’ve got to offer.
An advertiser?
We can help transform you into an efficient one. One who optimizes campaigns with confidence, and perfects landing pages to drive stratospheric numbers of conversions. One who uses our advanced analytics to achieve control over ad spending--monitoring and shifting your dollars to the most effective media and sites for insanely high ROI. See what we can do for you.
So, you're a publisher, right?
Dreaming of a better way to turn your pre-emptible inventory into revenue? For every impression request, are you invariably making the decision that maximizes return? We have tools and services that help you automatically make the most intelligent impression level allocation decisions, based on which deal translates into the best eCPM. Learn how.
Or are you surfing around to learn more about digital marketing?
You’ve found the right spot. Our Atlas Institute offers industry-leading, independent research on topics like “The Hidden Cost of Pay-for-Performance Media” and “Cookie retention: Is the sky falling on cookies?”
About Microsoft Advertising
Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of our digital advertising businesses: our global media network that includes MSN, Windows Live, Office Live, XBOX, Live Search, Facebook and more, and our global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and more cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit http://advertising.microsoft.com for more information.